Kids Can Change the World!

Ok, hello friends!

This is a project that’s been turning over and over in my head for a few years now, though I hadn’t connected it to kids until this past weekend. A few years ago, I had the idea to brand sports mascots to efforts to save real animals and their habitats. Now it all seems so obvious to me, but at the time it was like a gigantic lightbulb that went off over my head.

I’ve tried for years to contact the Princeton University Tigers, Detroit Tigers, the Cincinnati Bengals and Michigan on twitter to no avail. I’ve tried contacting various wildlife agencies, sports branding people, lawyers, and other people who always seem to know stuff. No help. So now, I go to the people I know best. Teachers and kids.

The idea is simple. A persuasive writing assignment for any kid who can write or draw. The objective? To get their team or business of choice to support their animal of choice. For example,  a kid likes tigers, she can choose any one of the teams, universities or businesses using the likeness of an animal to donate annually towards preserving that animals natural habitat and efforts of life and conservation. 

Companies, schools, sports teams use an animal’s likeness without paying any royalties. It is only right and fair that schools, sports teams and businesses fight to preserve the real world environments of their mascots.

I’ve listed here multiple animals facing near extinction or threatened status. There are many others I didn’t include and many other teams, mascots and businesses I didn’t include due to sheer overload. (really can you imagine all of these people, industries and schools WORKING TOGETHER to help animals facing extinction?!)  Please email me, with additions and I will add them to the mind map.

Will our future planet only be filled with people in polar bear and wolf costumes and the distant memories of the wild tiger, wolverine or panther? I BELIEVE that kids can change the world. I BELIEVE that together we can make a difference. I BELIEVE that schools, business and sports stars and fans will DO THE RIGHT THING and make contributions towards supporting the REAL animals they use each day to further their brand. I BELIEVE if kids STAND UP, write to the people in charge at that organization and raise awareness for this cause, WE CAN CHANGE THE WORLD.

Please contact me with any questions. I am slowly adding the industry contact numbers and color coding (red=NFL, yellow=schools, etc) but I really need YOU to google the address info and have the kids address their letters or emails accordingly.

Thank you so much,


Link to full size, clearer image




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